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Every January, a fresh batch of NFL and NBA head coaching jobs opens up, and every January, the same parade of been-there-failed-that retreads gets handed the keys. Front offices are paying premium prices for discount results, and somehow nobody in charge seems to notice. Here's why the coaching carousel keeps spinning — and why your team is probably about to get on it.
Somewhere between the participation trophies and the custom pregame playlists, American sports lost its spine. Today's elite athletes have more talent in their pinky fingers than most of us will ever possess — and somehow still manage to fold like a lawn chair the moment things get hard. Nobody wants to say it out loud, so we will.
Every season, the Worldwide Leader in Sports cranks up the narrative machine and dares you to believe the same recycled garbage it sold you last year. Redemption arcs, 'this is their year' proclamations, locker room chemistry nonsense — it's all smoke, mirrors, and Stephen A. Smith screaming into a camera. We're here to call it out before you waste another emotional investment on a storyline that never pays off.